SPECYPHI
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BC RICH GUITARS
Bernardo Chavez Rico was an unlikely character to develop distinctive electric guitars. “Bernie” was an accomplished Flamenco acoustic player. From the early to mid 60s Bernie Rico exclusively constructed Flamenco guitars in Bernardo’s Guitar Shopin Los Angeles, California. Former executive Vice President Mal Stich remarks, “When you walked into Bernardo's the first thing you saw was wall to wall guitars hanging from the ceiling like birthday party balloons. There was a glass counter with strings, picks, guitar parts and accessories. Behind the counter was a window and you could watch the guys making guitars. But, the coolest thing was that there were always Flamenco and Classical players jamming. I remember the Flamenco players firing at each other with riff after riff.